To help fight hunger in their own communities and help Feeding America deliver millions of pounds of groceries to local food banks, Americans can join the Pound For Pound Challenge, a charitable campaign highlighted on NBC's The Biggest Loser. For a second year, for every pound of weight participants pledge to lose, the Pound For Pound Challenge will donate $0.14 to Feeding America (up to $800,000), enough to deliver one pound of groceries to a local food bank. The Pound For Pound Challenge starts December 8 after the season finale of NBC's The Biggest Loser (8 p.m. EST).

"Thanks to the Pound For Pound Challenge, my work today to help get whole grain cereals to millions of Americans is just the start of a larger movement to help the hungry," said Bob Harper, trainer, NBC's The Biggest Loser. "We helped Feeding America deliver more than 3.5 million pounds of groceries to local food banks through the Pound For Pound Challenge last year and are thrilled to give Americans yet another chance to help themselves while helping others."

SOURCE General Mills