Happily things have moved on considerably. The launch of new Ideal Omega Taste offers parents, children and even grandparents the opportunity to get more Omega-3 into their diets without the fishy taste or the oily consistency, which makes many shudder at the thought. Ramsay says 'A spoonful of Ideal Omega Taste gives you all the Omega-3 you need but the best thing about Taste is that it is a sweet, delicious smoothie-type sauce that you give a home to in your freezer.' Taste seems too good to be true, however; with delicious flavours like Mango Peach, Tangerine Dream, Pomegranate Blueberry, Lemon Zest and Strawberry Banana; Grannies will be turning in their graves at the very thought!

'Taste is not a wonder cure' continues Ramsay, 'We as a business are all about healthy eating, healthy living and helping our customers to enjoy the best of health. We should all eat more oily fish such as salmon or mackerel, more green leafy vegetables and stop consuming so much processed convenience food. Think of Taste as a delicious Omega-3 SuperFood that improves your diet and that can contribute to you getting all the nutrients you need to get the most out of life.'

But crucially, what do modern day Mum's and kids think about Ideal Omega Taste? Kerry, Mum of 4-year old Jojo from Leeds, Yorkshire says 'Trying the new Taste range has been a lot of fun. We keep a variety of flavours in the freezer (Lemon, Tangerine and Mango Peach) and every morning Jojo chooses which one he would like. He usually asks for a 'mixture' of all 3 flavours, and taking Taste is something he prompts opposed to me giving it to him. He also likes a squeeze onto ice cream....so it is seen as a treat more than anything.'

'We are finding Taste to be as popular with adults as with kids.' Ramsay adds, 'It is a good way of satisfying sweet cravings in everyone, including pregnant women, but in a healthy way and for people, who cannot eat fish, we have developed 2 flavours which are made from flax oil not fish oil so vegetarians can take Strawberry Banana and Vegans Pomegranate Blueberry.'

So however disgusting cod liver oil is Granny was right to serve it up, but thanks to Taste, today's parents and grandparents should find a spoonful of Taste a far more pleasant and rewarding experience for all concerned.

SOURCE Healthy and Essential